The Our Town America New Mover
Welcome to the Neighborhood Packet
When families move into a new neighborhood, they’re looking for more than just a house—they’re looking for their new favorite pizza place, their go-to dentist, a trustworthy mechanic, and the best spots to shop, relax, and feel at home. That’s where our Welcome Packets come in.
We help businesses connect with these new movers right when they’re the most open to discovering what their community has to offer.
Every packet includes only one business per core category in each zip code, which means your business won’t be competing for attention inside the envelope.
Whether you’re a restaurant, hair salon, dentist, pet groomer, fitness center, or retail store, this is the perfect way to stand out and make a great first impression.
Your first contact: The initial Welcome Packet Mailing
Each month your exclusive invitation – personalized specifically for each family – arrives at the homes of your new neighbors. This warm, inviting presentation is designed to make new residents feel at home
It’s a friendly, no-pressure way to say “welcome” while encouraging your new neighbors to stop by, check out your services, and become loyal customers.
Market-tested for over 50 years, we design, print, personalize, and mail it for you.
Guaranteed Category Exclusivity
We only feature one business per category in each zip code, which means you effectively lock out your competition.
New movers perceive this welcome to the neighborhood package as hospitality, not advertising, and 85% of new movers surveyed stated they would reach out to a business that welcomed them into their new home.
Your second contact: The After-visit Thank You Postcard
Our second mailing is a custom-designed, full-color, oversized postcard, personalized and sent to the new residents who redeemed your initial new mover gift certificate.
We take care of design, print, personalizing, and mailing for you.
This postcard is an incredible way to thank new movers and invite them back with an additional offer if you choose.
Tracking results is important, so we make it easy for you!
Our exclusive, free TruTrak system tracks all redeemed certificates for you and tells you how many new customers came in, who they are, and where they’re from.
See exactly how many new movers you welcomed each month broken down by area and additional demographics like income, number in family, and more.
Each certificate is printed with a 2d bar code unique to that certificate. Just scan it at your leisure with the TruTrak app.
Or, we provide you with free oversized envelopes to store your redeemed coupons in as they are redeemed. Just mail them back to us and we’ll even scan them for you.
TIP: scanning the bar code automatically activates the sending of the Thank You postcard, so scanning them yourself speeds up that process.